Relationship Strength: How It Works

Relationship Strength: How It Works

What the feature does, the signals behind it, and what stays private

Relationship Strength helps your team answer two questions Getro couldn't answer before: how well does anyone on my team actually know this contact, and who's the right person to ask for an intro? It does this by turning your team's email and calendar activity into clear, explainable signals — without ever reading the content of your messages or meetings.

Currently in Beta, Upon General Availability it will be available to Connect, Scale and Enterprise Packages. 

This feature is in beta and is being rolled out gradually to select Getro networks. Availability and specific behavior may evolve as we incorporate customer feedback.


In this article, you will find the following: 

  • An overview of the relationship strength functionality
  • How the reachability and strength of connections work and appear
  • Frequently Asked Questions

To follow the steps to connect your Google Workspace account, visit this article. 


The problem it solves

When you search your network for a candidate, an expert, or a business contact, Getro has always been able to show you who exists. What it couldn't show you is how well your team actually knows that person, or who on the team is best positioned to make the introduction. Without that context, a great search result is just not as powerful — someone still has to manually figure out the relationship and track down the right connector.


Two indicators, working together

Getro adds two connected indicators, both visible on contact profiles and in your contacts list:

1. Connection Strength — “How well does this person on my team know the contact?”

A per-teammate rating with three levels:

  • Warm — a strong, active relationship. A warm intro is very likely to land.

  • Known — a real connection, but older or thinner. Worth confirming before committing to an intro.

  • Cold — no meaningful signal. Treat as a cold outreach unless you know otherwise.

Each level is driven by a transparent, rules-based combination of signals (see below) — never a hidden black-box score. Hovering over a rating shows the reasons behind it, such as “5+ two-way emails in the last year” or “met 3 times in the last 6 months.”

2. Contact Reachability — “Can our team get to this person at all?”

A team-wide rollup with four levels, based on how many teammates have a Warm, Known, or Cold connection to the contact:

  • High — very likely to get a warm intro. At least one teammate has a strong relationship, or several have real connections.

  • Medium — a possible path exists through a thinner or broader set of connections.

  • Low — only weak signals — likely a cold reach.

  • None — no one on the team has a connection to this contact.

Reachability is what turns your contacts list from a directory into an action list: filter and sort by it to prioritize who's actually reachable.

Key connection

For any contact with at least one connection, Getro also surfaces the single best-positioned teammate to ask for the intro — a shortcut so your team doesn't have to compare everyone's connection strength manually.


What feeds the signal

Connection Strength and Reachability are built from real interaction history, not guesses. Once a team member connects their Google account, Getro looks at things like:

  • Recent, two-way email activity between that person and the contact — including how often and how recently you've been in touch.

  • Calendar meetings you've shared with the contact.

  • Shared work history where available (for example, having worked at the same company around the same time).

Each contact's rating updates automatically as new activity comes in — there's no manual scoring required. Getro also plans to layer in additional signals over time, such as education overlap, as more data sources come online.


Where you'll see it

  • Contact profile — an “Intro paths” tab groups the people connected to a contact by strength, with the reasons behind each rating. 

  • Contacts list — Reachability and Strongest Connection appear as sortable, filterable columns.

  • Search results — reachability context helps you prioritize who to reach out to first.

    • Watch how to filter and view both in your contacts list and search results. You can see these columns in your contacts and in your Getro Lists.


How your data is handled

Privacy, in plain terms

Metadata only. Getro reads who emailed whom, when, and whether a calendar meeting happened — never the subject line content, message body, or event description.

Getro doesn't read your emails. The permission Google grants (metadata-only access) cannot return message content, so there's no way for it to be accessed even inadvertently.

You choose what to share. When you connect your account, you decide independently whether to enable relationship strength enrichment, contacts sync, or both.

It's your connection. Each person connects their own mailbox individually — there's no admin override that turns this on for you.

Disconnecting deletes your data. If you disconnect your Google account, the interaction data Getro collected from it for relationship strength is deleted.


Current availability

Provider

Status

Google Workspace (Gmail + Google Calendar)

Available now, in beta

Microsoft 365 (Outlook Mail + Outlook Calendar)

Planned — not yet available


Because the feature is in beta, it's being turned on network by network. If you don't see it yet, check with your Getro Customer Success contact through help@getro.com.


Frequently Asked Questions

Is the strength rating the same for everyone on my team looking at a contact?

No — Connection Strength is specific to each person's own relationship with a contact. Reachability is the team-wide summary that rolls all of those individual ratings up into one view.

Can I disagree with a rating?

If you feel a rating doesn't reflect your actual relationship, you'll be able to give feedback directly in the product. We use that feedback to keep improving the underlying model.

Does connecting my calendar without email (or vice versa) still help?

Yes. Email and calendar are independent signals — connecting either one contributes to your ratings, and connecting both gives the most complete picture.

Will this create duplicate contacts?

Getro matches interactions to your existing contacts wherever possible, rather than creating duplicates. If a match can't be made confidently, the interaction won't be attached to the wrong profile.

Related guide: “Connecting Your Google Mail & Calendar to Getro” for step-by-step setup instructions.

Questions? Reach out to your Getro Customer Success contact, or email help@getro.com.

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